Let’s clear something up right now: marketing isn’t about doing more. It’s about saying less, to the right people.
In EOS, your Marketing Strategy isn’t a 50-page plan with hashtags, branding workshops, or mood boards. It’s four simple questions that give you laser focus on how to attract the right clients and repel the wrong ones.
Yes, repel. More on that in a second.
The 4 Questions That Actually Matter
EOS Marketing Strategy includes:
- Your Target Market – Who are your ideal clients?
- 3 Uniques – What sets you apart from the pack?
- Proven Process – What’s your repeatable method for delivering results?
- Guarantee – What promise makes people say, “Hell yes, I want that”?
That’s it. No fluff. Just four questions that act like your comms plan for the civilian world.
Veteran-Owned? This Is Built for You
If you’re a veteran running a business, you already know the value of simplicity and precision. Your military background trained you to communicate clearly, act decisively, and stick to the mission.
That’s exactly what the EOS Marketing Strategy does. It strips away the jargon and gets you focused on:
- Who you serve best
- Why they should trust you
- How you deliver results
- What promise sets you apart
Too many business owners try to be everything to everyone. But you didn’t lead that way in uniform and you shouldn’t lead your business that way either.
Repel the Wrong Clients? You Bet.
Here’s something most marketing folks won’t tell you: it’s okay to turn some people off.
In fact, it’s necessary.
When you clearly define your niche and your 3 Uniques, the wrong-fit clients will move on and that’s a win (not all revenue is created equal). Because chasing bad fits wastes time, kills morale, and clogs your pipeline with noise.
The best veteran-owned businesses aren’t chasing everyone. They’re attracting the right ones and they’re doing it on purpose.
Final Thought: Clarity Wins
Don’t overcomplicate this. Answer the four questions. Align your message. Say it again and again… on your website, in your conversations, in your pitch.
Marketing doesn’t need to be loud. It needs to be clear.
And clarity? That’s your competitive edge.
If you’re ready to build a simple, powerful Marketing Strategy that aligns with your mission and drives real traction, let’s talk. I help veteran-owned businesses lead with clarity and win in the marketplace.
